Farmers Markets Metrics: Evaluation for Markets Webinar
June 6, 2017 6:30pm - 8:00pm Exclusive Presentation
Members Only Webinar Exclusive, Register Now - Free to Members
Presented by Darlene Wolnick, Researcher and Analyst -- Public Markets and Food Systems U.S., Farmers Market Coalition
This presentation will introduce Farmers Market Metrics, a Farmers Market Coalition program to make data collection less stressful and more useful for markets and vendors. It will offer downloadable resources and automated tools for management, report design and promotion. The presentation will share some of the best practices for data collection and data use learned during the development of Farmers Market Metrics. Darlene will also discuss the need for a market typology that would allow for better sharing of resources and data analysis across North America, and field any questions about market data collection.
June 12, 2017: Noon – 1:00pm “Brown Bag” Webinar Series (Open to all, free)
Marketing & Merchandising for Farmers Market Vendors
Presented by Andy Larsen
With all the effort that it takes to raise farm-fresh food and transport it to the farmers’ market, sometimes it’s easy for farmers to give short shrift to the marketing considerations that create awareness and appeal to the end-customer. Growers can build their brand and boost their sales by having a booth that catches the eye, products that appeal to the senses, and customer service that surpasses expectations. Plus, we’ll talk about how this process can start well before market day with a strategic social media presence.
Learning Objectives: Learn about setup, signage, and customer service techniques that will make your booth stand out; Discover how packaging, pricing, and display tactics will make your products sell better; and What social media marketing strategies will help you reach your customers and improve sales.
Andy has bachelor’s degrees in Anthropology and Environmental Science from the University of Notre Dame, a master’s degree in Natural Resources & Environmental Sciences from the University of Illinois, and an MBA from Iowa State University. Andy offers programs in the areas of small farm business and marketing planning, backyard and small commercial poultry production, farmers market strategy and sales, and alternative crop and livestock production for small farms and acreages. He is also co-coordinator of the Illinois SARE program. Andy lives on an acreage near his family farm in northernmost Illinois. He is helping his wife and kids add to the family business with a free-range egg enterprise.
July 10, 2017: Monday 6:30pm - 7:30pm MEMBERS ONLY WEBINAR
Engagement Marketing Webinar:
Using Special Events to Invite and Encourage Customer Loyalty
Looking for ways to engage your customers, build your brand, and educate the community? Want to attract and retain a loyal customer base? It’s all about customer engagement! Urbana’s Market at the Square offers a variety of free programs and events that are low-cost and high-return opportunities that can be applied to farmers’ markets just like yours! Learn how you can apply these relevant, interactive and interesting (and sometimes even quirky!) programs at your market by attending this June 19th ILFMA webinar. Register today!
Natalie Kenny Marquez represents the seventh generation of her family to reside in Champaign County and enjoys that she can connect with her family’s deep agricultural roots with her work as Director of Urbana’s Market at the Square (Rated one of Illinois’ top ten markets two years running). Natalie has a passion for marketing and social media and tries to carry these ideas and concepts over to the farmers’ market. Natalie has a Bachelor’s degree in Advertising and Political Science from Southern Illinois University and Masters in Public Administration from the University of Illinois at Chicago. In addition, she serves as President of the board of directors of the Illinois Farmers Market Association and sits on the board of directors of Visit Champaign County.