Presenter: Corey Chatman, Program Manager, The Experimental Station (see video of presentation - press Read More)
A successful SNAP program requires much more than a “build it and they will come” philosophy. This webinar will not only discuss ways to attract more SNAP customers to your farmers market but also will cover marketing strategies to promote your program along with methods of recruitment and education of partners to act as advocates. Learn how to educate the public, elected officials, and stakeholders and turn that knowledge into successful outreach to connect with SNAP beneficiaries outside your market. Corey will discuss low-cost innovative ad campaigns utilizing social media, targeted emails, engaging posters and more, plus there will be plenty of time for questions.