SOCIAL MEDIA FOR FARMERS MARKETS & VENDORS
November 14, 21 & December 5, 12
12:00-1:00PM via Zoom
$5 save-my-spot fee (per class)
This four-part virtual series is highly beneficial for farmers market managers and farmers market vendors who have some experience using Instagram, Facebook and Canva platforms. Expand your knowledge, take advantage of new tools offered through popular social media platforms, and find more efficient and effective ways to reach your targeted audience! You must register for each session separately. Click buttons below each session description to register.
Sponsored by the Illinois Farm Bureau
Session 1 – Creating Click-Worthy Social Media Graphics
November 14, 2022
Presented by Natalie Kenny Marquez, Grow Marketing & Communications
Learn helpful tips and tricks on how you can use the low-cost web-based platform Canva to create click-worthy graphics to showcase your content across your social media platforms (and beyond!).
Session 2 – The Power of Video
November 21, 2022
Presented by Amanda Baker, Five Foot Productions
Lights, camera, ACTION! In this webinar, professional videographer Amanda Baker will teach you how you can take your smartphone videos from blah to WOW. Amanda will teach you how to use your smartphone to create video content for your social media channels, and why drafting a script and video shot list can be very helpful. Have your smartphone ready so you can participate in this engaging webinar perfect for farmers, vendors, and farmers market managers.
Session 3 – Boost Your Facebook Presence With More Than Posts!
December 5, 2022
Presented by Mindy Borden, Happiness Coordinator
You’ve been on Facebook for a while – but are your posts enough to get the engagement and impressions you really want? This webinar will go over components of Facebook beyond posting that you can use to reach your ideal audience. Note: This class is not an introduction to Facebook and assumes participants have a basic knowledge of using the Facebook platform.
Session 4 – Influence your Customers through Instagram Reels
December 12, 2022
Presented by Jennifer Newell, Digital Marketing Specialist
Why do people keep saying photos are dead and videos are the future of Instagram? What the heck is a reel and how do you put one together? If you are on Instagram (and if you are not, you need to be!), and have asked yourself any of these questions, then this is the course for you! In this course, you’ll learn how to create Instagram Reels. Note: This class is not an introduction to Instagram and assumes participants have a basic knowledge of using the Instagram platform.
Illinois Certified Farmers Market Manager Course (coming winter 2022/2023)
The Illinois Farmers Market is pleased to offer a Certified Farmers Market Manager program for Illinois farmers market managers. Managing a farmers market is challenging and requires a wide range of knowledge and skills. This interactive program and learning experience addresses real-world market issues and trains market managers in best practices for successful farmers markets.
The ILFMA Certified Farmers Market Manager Program is sponsored by the Illinois Farm Bureau.
All virtual; interactive utilizing Zoom and Google Classroom
Recommended but not required: Completing ILFMA Farmers Market Manager Bootcamp or market manager with at least one year of experience.
Optional weekly technical assistance sessions for individual concerns or topics of interest
ILFMA Member: $250
Farmers Market Masters Series Archive
The ILFMA Farmers Market Masters Program is sponsored by the Illinois Farm Bureau.
Farmers Market Masters courses are geared for farmers market managers that have either completed the IL-CFMM program or are experienced market managers looking to explore new and emerging aspects of running and sustaining a farmers market. This program provides ongoing continuing education for all farmers market managers. Click the button below to access previously recorded sessions.
Already Certified Farmers Market managers complete 12 hours of CEUs (no time limit) and become a Certified Farmers Market Master*
*Prior or concurrent completion of the Certified Farmers Market Manager course required.