Urbana’s Market at the Square takes place outdoors from May through November, rain or shine in Urbana, Illinois. The Market has a very loyal customer base, even when it’s raining. So that got the Market Staff thinking, “What makes the Market so appealing? What is it that makes people come out rain or shine?”

So Urbana Market Staff decided to talk to their loyal patrons and find out exactly why it was that they came out week after week to the corner of Illinois and Vine. Staff asked them, “What is it that gets you most excited to come out to the Market at the Square?” Staff asked patrons, community groups and vendors and got quite a variety of answers to compile into a list. So, without further ado, here are the Top 10 reasons to visit Urbana’s Market at the Square!

Top 10 Reasons to Come to The Market At The Square


“It’s a great place to come and support our favorite vendors.”


“Definitely the sweet corn! We can’t wait for it to be in season.”


“I love the baked goods. You can find some of the best cakes, pastries and breads here.”


“I can’t narrow it down to one thing! I love it all. Especially the Juicy Bears that CK Roasted Almonds sells.”


“For me, it’s the only place to buy seedlings. There’s a great selection.”


“I love meeting friends here and browsing the Market with them!”


“I love the food trucks! There’s such a variety of different foods available.”


“This is the only place I come for my meat purchases. You can’t beat the taste of the fresh, local meats.”


“The produce is incredible! We come here every week to stock up on our fresh produce and love that we can support local growers at the same time!”


“The Market is the summer-time heartbeat of the community. You can get fresh produce, listen to good music and reconnect with your neighbors, friends and vendors. It really doesn’t get any better than that.”